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Bluvia FAq

Frequently Asked Questions

Whether you’re evaluating Bluvia, comparing plans, or already using Bluvia A/B Testing, this FAQ brings together answers to the questions we hear most often.

Browse by topic below to learn about Bluvia products, Bluvia pricing, Bluvia support, WordPress compatibility, WordPress optimization, local data storage, privacy, and getting started with Bluvia A/B Testing. If you can’t find the answer you’re looking for, our support team is always happy to help.

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Is Bluvia A/B Testing free?

How do I create my first experiment?

Does Bluvia A/B Testing store data locally?

Does Bluvia A/B Testing work with Elementor?

Getting Started
Products & Company
Pricing & Plans
WordPress Compatibility
Privacy & Data
Experimentation & Testing
Support

Getting Started

New to Bluvia? Start here. These questions introduce the Bluvia product ecosystem, explain what Bluvia A/B Testing does, who it’s for, and help you understand whether it’s the right fit for your WordPress website.

Bluvia is a growing ecosystem of WordPress products designed to help businesses improve websites, conversion optimization, visitor insights, and digital performance. Every product is inspired by real-world challenges identified through years of helping organizations improve their websites and digital experiences.

At launch, the Bluvia product ecosystem includes Bluvia A/B Testing, a WordPress experimentation platform designed to help teams improve conversion rates through A/B testing, behavioral insights, heatmaps, session recordings, and workflow automation.

Additional Bluvia products are planned as the product ecosystem continues to grow.

Explore Bluvia A/B Testing

Bluvia A/B Testing is a WordPress experimentation platform that helps teams compare different versions of pages and website elements to understand what improves conversions.

It combines A/B testing, heatmaps, session recordings, local data storage, and optimization workflows inside WordPress so teams can continuously improve website performance without relying on disconnected tools.

Learn more about Bluvia A/B Testing

Yes. Bluvia A/B Testing includes a generous Free plan designed to be much more than a trial. You can begin experimenting without an upfront investment, and creating a free Bluvia account unlocks additional capabilities and features.

To compare everything included in the Free and Automate plans, visit our Pricing page.

View Pricing & Plans

Bluvia is designed for businesses, agencies, marketers, ecommerce teams, and WordPress professionals who want to improve digital experiences through experimentation and continuous optimization.

Whether you're launching your first A/B test or managing an established optimization program, Bluvia provides tools that help you better understand visitor behavior, measure results, and make more confident decisions.

Bluvia A/B Testing is designed for a wide variety of WordPress websites, including business websites, ecommerce stores, lead generation sites, blogs, membership sites, and marketing websites.

For the latest information about supported page builders, WordPress versions, and integrations, see the WordPress Compatibility section below.

Products & Company

Learn more about the Bluvia product ecosystem, the relationship between Anala and Bluvia, and the experience behind the products we build. If you’re curious about why Bluvia exists or where it’s headed, you’ll find those answers here.

Bluvia was created by the team behind Anala after years of helping businesses improve websites, customer experiences, and digital performance.

While Anala focuses on strategy, consulting, development, and implementation services, Bluvia extends that experience through software products designed to solve recurring business challenges.

Learn more about Anala

No. Bluvia A/B Testing is the first product in the Bluvia product ecosystem, but it's only the beginning. Additional WordPress-focused products are planned, each designed to help businesses improve website performance, visitor insights, digital experiences, and operational workflows.

Every Bluvia product is built to help WordPress teams improve website performance, better understand visitor behavior, and make more confident optimization decisions.

Yes. Bluvia is currently available in English and Spanish and is built to support additional languages. We plan to expand language availability over time.Ā 

Bluvia was created after the Anala team repeatedly encountered the same website optimization challenges across client engagements. Rather than solving those challenges one business at a time, Bluvia turns proven solutions into software any WordPress team can use.

Learn the full story behind Bluvia

Pricing & Plans

Explore Bluvia pricing, compare the Free and Automate plans, and learn about accounts, billing, upgrades, refunds, and trials. Whether you’re just getting started or ready to unlock additional features, these questions will help you choose the plan that’s right for you.

Bluvia A/B Testing offers a generous Free plan. The WordPress.org plugin includes a fully usable free version, and users who create a free Bluvia account unlock additional capabilities, including unlimited A/B tests, heatmaps, click tracking, and basic session recordings.

Explore Bluvia A/B Testing Free Plan

The Free plan is designed to be much more than a trial. It gives WordPress teams access to a complete experimentation platform so they can run meaningful A/B tests, understand visitor behavior, and begin improving website performance without an upfront investment.

Users can create unlimited A/B tests, access heatmaps, session recordings, local data storage, and other core experimentation capabilities. As your optimization program grows, Automate adds workflow automation features that help teams manage testing more efficiently.

Compare Free and Automate

Automate includes workflow automation features designed to help teams manage experimentation programs more efficiently.

Capabilities include:

  • Test Scheduling
  • Cleanup Automation
  • Heatmap & Session Data Archiving
  • Priority Email Support

Automate is designed for teams that want to spend less time managing experiments and more time acting on results.

Explore Automate | Compare Plans

No. You can install the WordPress.org version of Bluvia A/B Testing without creating an account. However, creating a free Bluvia account unlocks significantly more value, including unlimited A/B testing, heatmaps, session recordings, audience targeting, and additional experimentation capabilities.

Creating an account is free, takes only a few minutes, and no credit card is required.

Yes. Automate includes a 14-day free trial, and no credit card is required to start the trial.

Bluvia accepts major credit and debit cards through Stripe and PayPal. Available payment methods may vary depending on your region.

We want you to feel confident trying Bluvia.

If you're not satisfied with your purchase, we'll provide a full refund within 7 days of purchase, no questions asked. Simply contact our Support team, and we'll be happy to help.

Contact Support

Yes. You can upgrade your Bluvia A/B Testing plan at any time. When you upgrade, your new features are available immediately, and any unused time remaining on your current subscription is applied toward the new plan through prorated billing.

Yes. You can request a downgrade at any time. Your current plan and features remain active until the end of your existing billing period, and your new plan will automatically take effect at your next renewal date. No refunds or prorated credits are applied when downgrading.

AI Optimize includes everything available in Automate, plus AI-assisted optimization capabilities designed to make it easier to identify what may be worth testing next.

AI Optimize can analyze available website and behavioral information, identify potential optimization opportunities, and create recommended experiments with guidance on what could change and why it may be worth testing. Your team reviews the experiment, creates the recommended variations, decides what runs, and remains in control of what ultimately changes on the website.

The Free plan includes the core tools teams need to understand visitor behavior and run experiments in WordPress, including unlimited A/B tests, heatmaps, session recordings, and behavioral insights.

Automate adds operational tools such as experiment scheduling, cleanup automation, and priority support for teams managing larger experimentation programs.

AI Optimize builds on Automate with AI-assisted analysis and experiment recommendations. It helps identify potential optimization opportunities and create recommended experiments while your team remains in control of the variations, testing decisions, and final website changes.

WordPress Compatibility

Find answers to common questions about WordPress plugin compatibility, supported WordPress versions, page builders, and technical requirements for Bluvia A/B Testing. This section also covers integrations and other compatibility considerations to help you get started with confidence.

Yes. Bluvia A/B Testing currently supports both Elementor and Gutenberg, making it easy for WordPress teams to run experiments using two of the most popular page-building experiences.

For the latest compatibility information, see our documentation or product updates.

Not at this time.

WooCommerce is not currently supported by Bluvia A/B Testing. As additional capabilities are introduced, we'll share updates on supported integrations and compatibility in our product documentation and release notes.

Bluvia is designed to make experimentation more approachable for marketers, business owners, and WordPress teams. While advanced users can take advantage of additional capabilities, many common experiments can be created without writing code, making Bluvia approachable for teams.

Bluvia A/B Testing is designed to help you improve website performance through experimentation, allowing you to test pages, headlines, layouts, calls to action, and other elements to better understand what resonates with your visitors.

While Bluvia A/B Testing is not an SEO tool and does not directly improve search rankings, it can complement a broader SEO strategy by helping you optimize the user experience, engagement, and conversions of the traffic your website already receives.

Learn More About WordPress A/B Testing

Bluvia A/B Testing supports WordPress 6.5 and newer.

We recommend keeping your WordPress installation up to date to ensure the best performance, security, and compatibility with the latest Bluvia features.

Bluvia A/B Testing supports PHP 8.1 and newer.

We recommend using the latest stable version of PHP whenever possible to ensure optimal performance, security, and compatibility with the newest Bluvia features and WordPress updates.

Keeping your PHP environment up to date can also improve website performance and help ensure compatibility with other plugins and themes within your WordPress ecosystem.

Not at this time.

Bluvia A/B Testing has not yet been tested on WordPress Multisite installations, so we do not officially support Multisite.

Privacy & Data

Understand how Bluvia A/B Testing handles local data storage, cookies, privacy, and GDPR compliance. These questions explain how visitor data is managed and the controls available to help organizations meet their privacy requirements.

Yes. Bluvia A/B Testing stores experiment data locally within your own WordPress environment rather than relying on external processing servers. This gives organizations greater control over their experimentation data and supports privacy-conscious workflows.

Learn about Local Data Storage

Bluvia A/B Testing includes local data storage and optional consent integration so organizations can control when visitor tracking occurs based on their cookie consent configuration.

Bluvia A/B Testing primarily collects technical and behavioral information needed to power experimentation and visitor insights, including page views, clicks, scroll depth, device information, traffic sources, and experiment assignment.

By default, Bluvia A/B Testing does not collect sensitive personal information such as names, email addresses, or payment information.

Yes. Bluvia A/B Testing uses cookies to ensure visitors consistently see the same experiment variation and to measure experiment performance. Depending on your configuration, cookies may also be used to track conversions, visitor interactions, and traffic sources for reporting and analysis.

Learn More About Local Data Storage & Privacy

Experiments & Testing

Learn how experiments work in Bluvia A/B Testing, from creating your first test to understanding visitor assignment, statistical confidence, audience targeting, and experiment management. Whether you’re new to A/B testing or building a more mature optimization program, this section explains the fundamentals.

It depends on the type of experiment.

Only one active page-level A/B test can control a specific page at a time. This prevents conflicts and ensures visitors consistently see the correct variation throughout an experiment.

However, heatmaps can run alongside page-level experiments because they collect visitor behavior without changing page content.

Bluvia A/B Testing supports a variety of experiment types, allowing you to test different parts of your WordPress website.

Depending on your plan, you can create experiments for pages, posts, URLs, buttons, headlines, menus, templates, themes, WordPress patterns, widgets, custom CSS, and custom JavaScript.

Explore Features

Creating your first experiment is straightforward. Simply choose the type of experiment you want to run, select the page or element you'd like to test, create one or more variations, define your conversion goal, and launch the experiment.

Bluvia A/B Testing guides you through the setup process, making it easy to start testing without complex configuration. If you're new to experimentation, our documentation and guides provide step-by-step instructions and best practices to help you get started.

View Documentation | Explore Guides

Yes. Bluvia A/B Testing allows you to duplicate existing experiments, making it easier to build on successful tests or quickly create new experiments based on previous work instead of starting from scratch each time.

Yes. Heatmaps can run alongside A/B tests because they collect visitor behavior without affecting which variation visitors see. This allows you to understand not only which variation performs best, but also how visitors interact with each version.

Learn More About Heatmaps

When a visitor joins an experiment, Bluvia A/B Testing assigns them to a specific variation and stores that assignment locally in their browser. This helps ensure visitors continue seeing the same version throughout the experiment, creating more reliable test results.

When an experiment ends, the original page remains unchanged until you decide what happens next.

You can review the results, compare performance, and manually apply the winning variation when you're ready.

Bluvia A/B Testing measures the performance of each variation against your selected conversion goal and calculates statistical significance to help you evaluate the results.

Rather than relying on guesswork, you can use real visitor data to make more informed optimization decisions.

Learn More About WordPress A/B Testing

Yes. Bluvia A/B Testing includes audience targeting capabilities that allow you to segment experiments based on factors such as device type, traffic source, location, new versus returning visitors, and IP exclusions.

This helps you create experiments that are more relevant to different visitor groups.

Support

Need help? Find answers to common support questions, including how to contact the Bluvia team, report bugs, request features, and understand the support available with each plan.

Visit our Support page to contact the Bluvia team with technical questions, product inquiries, bug reports, pricing questions, or feature requests.

Contact Support

Yes. Support is available to all Bluvia A/B Testing users, including those using the Free plan. If you have technical questions, need help getting started, want to report a bug, or have a feature request, our team is here to help.

Free plan users receive a response within 3 business days. Subscribers on a paid plan receive Priority Email Support with responses provided within 1 business day.

Contact Support

Yes. Technical support is available for Bluvia products. Subscribers on a paid plan receive priority email support with faster response times.

Bug reports can be submitted through the Support page.

Including screenshots, reproduction steps, browser information, and WordPress details helps our team investigate more quickly.

Report a Bug

Feature requests are always welcome.

Many improvements across the Bluvia product ecosystem begin with customer feedback. Every request is reviewed by our team and helps shape future product development, even if it isn't implemented immediately.

Request a feature

Bluvia will work for any website that is running on WordPress.

Bluvia works for free on any website. You simply need to install it from the WordPress plugin store [insert link to bluvia WP page] then activate it.

A/B testing compares two versions of a webpage to determine which performs better based on real user behavior. (Convesio)

Most tests should run 1ā€“2 weeks, depending on traffic.

Yes. Bluvia supports multiple variants.

These drive traffic and reduce support.
  • 10 A/B Tests That Increase Conversions
  • What Should You A/B Test First?
  • CTA Optimization Guide
  • Homepage Conversion Optimization
  • Landing Page A/B Testing Guide

No. A/B testing tools typically use temporary variants that search engines understand as experiments.

Yes. Bluvia supports ecommerce goals like add-to-cart and purchase tracking.

Yes, you just need to create a free account with us first. We recommend you avoid running tests on the same page elements simultaneously though.

If you want more features, you can register your email and will need to install our Bluvia Premium plugin as well. More details are listed on our Knowledge Base.

Didnā€™t Find the Answer You Were Looking For?

If you couldn’t find the answer you were looking for, our team is here to help. Whether you have a technical question, need product assistance, want to report a bug, or have an idea for a future feature, we’d love to hear from you.

Need Personal Assistance? Contact Support
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