WordPress CRO Without the Usual Upgrade Walls
Most CRO platforms restrict experimentation, heatmaps, session recordings, or behavioral analytics until teams upgrade into expensive plans.
The free experience is designed to help WordPress teams run real experiments, analyze visitor behavior, and build connected optimization workflows before paying for advanced capabilities. As optimization programs grow, teams can add workflow automation with Automate or AI-assisted analysis and experiment recommendations with AI Optimize.
Bluvia A/B Testing Plans
- Most Popular
WordPress teams building connected experimentation workflows and improving conversion performance without external CRO tools.
- Unlimited A/B tests
- Heatmaps and click tracking
- Session recordings
- Pages, posts, templates, menus, themes, widgets, and custom JS testing
- Behavioral insights for WordPress
- Local data storage
- No artificial pageview restrictions
- Available in English & Spanish
- Automate
$20/ Year
14-day free trial (no credit card required)
Growing businesses and agencies managing larger experimentation programs across multiple workflows and conversion pages.
- Includes Everything in Free
- Schedule experiments to launch and end automatically
- Automatically archive completed or outdated experiments
- Reduce manual cleanup across growing experimentation programs
- Priority email support for faster operational assistance
- AI Optimize
$250 / Year save $50 with annual pricing
- Includes Everything in Automate
- AI-assisted website analysis
- Behavioral and website context
- AI-identified optimization opportunities
- AI-created experiments with recommended changes
- Continuous optimization insights
What is the difference between Bluvia A/B Testing plans?
Free includes the core tools teams need to understand visitor behavior and run meaningful experiments in WordPress, including unlimited A/B tests, heatmaps, session recordings, and behavioral insights.
Automate adds operational tools such as test scheduling, cleanup automation, and priority support for teams managing larger experimentation programs.
AI Optimize adds AI-assisted analysis and optimization capabilities that help teams identify opportunities and create recommended experiments. Your team remains in control of what gets tested and what ultimately changes on the website.
Real Experimentation Shouldnāt Start Behind a Paywall
Many WordPress experimentation platforms limit meaningful testing until teams upgrade into paid plans.
Heatmaps become restricted. Session recordings disappear behind usage caps. A/B testing limits interrupt experimentation before teams can build consistent optimization habits.
Bluvia A/B Testing takes a different approach.
The Free plan is intentionally usable for WordPress teams that want to learn experimentation, improve conversion performance, analyze visitor behavior, and build connected CRO workflows without depending on external SaaS platforms or restrictive experimentation quotas.
That philosophy shapes every part of the platform.
What is the best free A/B testing plugin for WordPress?
The best free A/B testing plugin for WordPress should allow teams to run meaningful experiments without heavily restricting experimentation workflows, behavioral analytics, or visitor analysis.
Bluvia A/B Testing includes unlimited A/B tests, heatmaps, session recordings, and connected optimization workflows directly inside WordPress so teams can improve conversion performance before needing advanced automation features.
Automation Matters More as Experimentation Programs Mature
Most WordPress teams do not need advanced automation features on day one.
What matters first is building experimentation momentum, understanding visitor behavior, and creating stronger optimization habits through connected CRO workflows.
As experimentation programs grow, operational complexity grows with them.
Historical experiments become harder to revisit. Manually enabling and disabling experiments becomes burdensome. Reporting workflows expand. Teams spend more time coordinating experiments instead of learning from them.
Automate helps reduce that operational friction so experimentation programs remain manageable as CRO workflows scale.
Start Experimenting
Most teams begin by identifying friction, understanding visitor behavior, and learning how experimentation fits into their WordPress workflow.
Heatmaps ā¢ Session Recordings ā¢ A/B Testing
Build Optimization Habits
As experimentation becomes routine, teams organize past tests, prioritize new opportunities, and improve hypothesis quality across every optimization cycle.
Experiment History ā¢ Prioritization ā¢ Workflow Organization
Scale Workflows
As programs grow, automation reduces operational overhead by coordinating experiments, scheduling tests, cleaning up completed work, and improving team visibility.
Test Scheduling ā¢ Cleanup Automation ā¢ Workflow Visibility
From Experiment to Operational Scale
A small ecommerce team begins by testing homepage messaging and pricing page layouts using the Free plan.
Over time, that same team builds a larger experimentation workflow across landing pages, seasonal promotions, checkout flows, and campaign-specific experiences.
As experimentation volume increases, operational coordination becomes more important. Test scheduling, cleanup automation, and centralized workflow visibility help teams spend less time managing experiments manually and more time improving conversion performance.
Most teams do not need automation immediately. They need an experimentation workflow that grows naturally as optimization programs become more operationally complex.
Why do teams need test scheduling?
Test scheduling helps teams coordinate experimentation workflows more intentionally as optimization programs grow.
Teams can launch experiments during high-traffic periods, schedule seasonal campaigns in advance, avoid overlapping tests, and maintain more organized experimentation workflows without relying on manual coordination.
Bring AI Into Your Optimization Workflow
As experimentation programs grow, the challenge isn’t always managing more tests. Teams also have more behavioral data to analyze, more potential opportunities to evaluate, and more decisions to make about what deserves attention next.
AI Optimize adds another layer to the Bluvia A/B Testing workflow. It can use available website and behavioral context to help identify optimization opportunities and create recommended experiments, reducing some of the manual work between understanding what visitors are doing and deciding what may be worth testing.
Your team stays in control. You review the AI-created experiment, build the recommended variations, decide whether the experiment runs, and determine what ultimately changes on your website.
Your best all-in-one solution for
A/B testing + CRO insights
30% OFF
Free Forever
Best for essential business needs
- Unlimited A/B tests & variants
- Unlimited heatmaps & click tracking
- Session recording for playback
- Local data storage & privacy
- Manual data management tools
- Minimal theme integration
Basic Automation
yearly
- Basic cleanup automation
- Test scheduling
- Priority email support
Growth Tier
$00
- Unlimited A/B tests & variants
- Unlimited heatmaps & click tracking
- Session recording for playback
- Local data storage & privacy
- Manual data management tools
- Minimal theme integration
Pro Tier
$00
- AI for automated marketing and testing insights
- Automatically apply insights
- Automatically apply winner
- Self-maintained site
Free Forever
Best for essential business needs
forever
- Unlimited A/B tests & variants
- Unlimited heatmaps & click tracking
- Session recording for playback
- Local data storage & privacy
- Manual data management tools
- Minimal theme integration
Basic Automation
- Basic cleanup automation
- Test scheduling
- Priority email support
Growth Tier
$30
- Unlimited A/B tests & variants
- Unlimited heatmaps & click tracking
- Session recording for playback
- Local data storage & privacy
- Manual data management tools
- Minimal theme integration
Pro Tier
- AI for automated marketing and testing insights
- Automatically apply insights
- Automatically apply winner
- Self-maintained site
Built for Connected WordPress Optimization Workflows
Most CRO tools separate experimentation, behavioral analytics, reporting, and visitor analysis across multiple disconnected systems.
Bluvia A/B Testing keeps those workflows operating directly inside WordPress so teams can manage experimentation with less operational friction as optimization programs grow
Bluvia A/B Testing stores behavioral data, session recordings, and experiment history directly inside your WordPress environment instead of relying on external SaaS infrastructure or third-party data processing.
That means teams can manage experimentation workflows, visitor analysis, and optimization history without sending behavioral data outside the systems they already control.
Built for WordPress Teams
- No external dashboards.
- No cloud-based traffic restrictions.
- No disconnected optimization infrastructure.
- What Changes When the Workflow Finally Works Together
The best optimization programs don’t happen because teams suddenly have more time, bigger budgets, or additional resources.
They happen because the workflow becomes easier to manage.
When experimentation tools work together inside WordPress, teams spend less time switching platforms, organizing data, and managing complexity. Instead, they can focus more attention on understanding visitor behavior, launching experiments, and continuously improving digital experiences.
The workflow finally stops fighting the team running it.
Frequently Asked Questions About Bluvia A/B Testing Pricing
Does Bluvia A/B Testing offer unlimited A/B tests?
Yes. The Free plan includes unlimited A/B tests directly inside WordPress without artificial experimentation limits or pageview quotas.
Teams can run website experimentation workflows continuously while keeping behavioral analytics, heatmaps, and visitor analysis connected inside one WordPress CRO platform.
Does Bluvia A/B Testing include heatmaps and session recordings?
Yes. Heatmaps, click tracking, scrollmaps, and session recordings are included in the Free plan.
Most CRO tools reserve behavioral analytics and session recordings for higher-priced plans. Bluvia A/B Testing includes them earlier because understanding visitor behavior is central to building stronger experimentation workflows.
Can I run A/B tests on WordPress without external SaaS tools?
Yes. Bluvia A/B Testing was built to support WordPress experimentation workflows directly inside WordPress using local data storage instead of requiring disconnected external SaaS infrastructure.
That allows teams to manage behavioral analytics, experimentation, reporting, and visitor analysis from one connected workflow.
What is included in the Automate plan?
Automate includes workflow scaling features designed for growing experimentation programs.
That includes test scheduling, cleanup automation, priority support, and operational workflow tools that help teams manage experimentation more consistently as optimization programs expand.
Why do WordPress teams use local data storage for CRO?
Local data storage gives WordPress teams more control over experimentation data, behavioral analytics, and visitor recordings while reducing dependency on external CRO platforms.
It also helps teams maintain connected optimization workflows directly inside WordPress instead of separating experimentation infrastructure across multiple systems.
New question: What is included in the AI Optimize plan?
AI Optimize includes everything in Automate, plus AI-assisted optimization capabilities that help teams analyze available website and behavioral signals, identify potential opportunities, and create recommended experiments. Your team reviews the experiment, creates the variations, decides what gets tested, and determines what ultimately changes on the website.
What is the difference between Automate and AI Optimize?
Automate is designed to reduce the operational work involved in managing a growing experimentation program, with features such as test scheduling and cleanup automation. AI Optimize includes those capabilities and adds AI-assisted analysis, opportunity identification, and experiment creation to help teams decide what may be worth testing next.
Does AI Optimize include a free trial?
Yes. AI Optimize includes a 14-day free trial so you can explore its AI-assisted optimization capabilities before choosing a monthly or annual plan.
One WordPress CRO Workflow. No External Platforms Required.
Start free. Upgrade when your experimentation program is ready. No external CRO tools required along the way.
