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Accepting Suggested Changes

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Updated
ByEmily Gomez
When you’re ready to act on an AI Insight, Bluvia A/B Testing can turn the recommendation into an experiment for you.
From the Bluvia A/B Testing Dashboard, select the available action on the Insight you want to test. Bluvia will automatically create the experiment and apply the recommended changes to a Variant.
The experiment isn’t launched automatically, giving you an opportunity to review and adjust everything first.

Create an Experiment From an Insight

To begin:
  1. Find the AI Insight on your Bluvia A/B Testing Dashboard.
  2. Review the recommendation.
  3. Select the option to create a test from the Insight.
  4. Bluvia creates the experiment.
  5. The recommended changes are automatically applied to a Variant.
You’ll then be taken to the generated experiment where you can review the setup before launch.

Review the Generated Variant

Review the Variant to make sure the suggested changes are appropriate for your website.
Depending on the recommendation, you may want to adjust:
  • Copy or messaging.
  • Styling.
  • Links or calls-to-action.
  • Other elements included in the recommendation.
You don’t have to use the AI-generated Variant exactly as it was created. Make any changes necessary before launching the experiment.

Review the Experiment

Before launching, review the rest of the experiment just as you would with a manually created test.
Confirm:
  • The correct content is being tested.
  • The Variant contains the changes you want to test.
  • The Conversion Goal matches your objective.
  • Targeting Rules are correct.
  • Experiment Settings are configured appropriately.
Preview the Control and Variant before continuing.

Launch When You’re Ready

Once you’re satisfied with the experiment, launch it to begin testing the AI-generated Variant against your existing Control.
The AI suggestion does not immediately replace your existing content.
If the Variant ultimately wins and you declare it the winner, Bluvia A/B Testing applies the winning Variant’s content to the Control.
This allows you to test AI-generated improvements before making them permanent.

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