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Conversion Goals
Every experiment in Bluvia A/B Testing needs a conversion goal.
A conversion goal tells Bluvia A/B Testing how to measure success by identifying the action you want visitors to complete. As visitors interact with your website, Bluvia A/B Testing records these actions and compares how often they occur across each variation.
Choosing the right conversion goal is just as important as choosing the right test. A well-defined goal ensures your experiment measures the behavior you’re actually trying to improve.
Choosing a Conversion Goal
Before selecting a conversion goal, ask yourself:
“What action would indicate that this experiment was successful?”
Depending on your objective, that action could be:
- Clicking a button
- Visiting another page
- Submitting a form
- Reading further down an article
- Completing a purchase
- Interacting with another page element
Your conversion goal should always support the hypothesis behind your experiment.
Available Conversion Goals
The available goals may vary depending on the type of experiment you’re creating.
Click on Element
Tracks when a visitor clicks a specific element on the page.
This is one of the most commonly used goals and is ideal for experiments involving buttons, calls-to-action, navigation links, or other interactive elements.
Common uses
- CTA Button Tests
- Signup buttons
- Contact buttons
- Download buttons
Target Page URL
Tracks when a visitor reaches a specific page on your website.
Rather than measuring a click, this goal measures whether visitors successfully navigate to the destination you’ve defined.
Common uses
- Menu Tests
- Landing page navigation
- Funnel progression
- Internal links
Form Submission
Measures successful form submissions.
This goal is useful when testing lead generation forms, contact forms, newsletter signups, or request-a-demo pages.
Common uses
- Contact forms
- Newsletter subscriptions
- Quote requests
- Lead generation
Scroll Percentage
Measures how far visitors scroll down a page before leaving.
This goal helps determine whether content changes encourage visitors to engage with more of the page.
Common uses
- Blog posts
- Long-form content
- Educational resources
- Landing pages
Custom Events
Custom Events allow developers to define their own conversion actions using JavaScript or supported integrations.
This provides additional flexibility for websites with custom functionality or unique business requirements.
Planned Conversion Goals
We are still developing more goals expected in a future release of the plugin.
Purchase or Ecommerce Events
Measures successful purchases or ecommerce-related actions.
Depending on your ecommerce platform and integrations, Bluvia A/B Testing can use these events to determine which variation produces better commercial results.
Common uses:
- Product pages
- Checkout optimization
- Ecommerce funnels
Matching Goals to Test Types
While you can often choose different conversion goals, some combinations work particularly well.
These recommendations provide a strong starting point, but you can choose the goal that best aligns with your experiment.
One Goal, One Objective
Every experiment should focus on a single primary objective.
For example:
- If you’re testing a new button, measure button clicks.
- If you’re testing a blog article, measure reader engagement.
- If you’re testing a navigation menu, measure destination page visits.
Trying to optimize multiple objectives within a single experiment often makes the results harder to interpret.
Tips for Choosing the Right Goal
For more meaningful results:
- Choose a goal that directly supports your hypothesis.
- Measure the action that matters most.
- Avoid selecting goals that visitors rarely complete.
- Keep your experiment focused on one primary success metric.
- Consider the visitor journey when deciding what to measure.
A well-chosen conversion goal makes your experiment easier to understand and your results more actionable.
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Continue configuring your experiment:
