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Selecting Content for an Experiment
After choosing a test type, the next step is selecting the WordPress content you want to optimize.
The available options depend on the type of experiment you’re creating. Some tests allow you to select a page or post, while others work with menus, templates, widgets, or other WordPress content.
Choosing the right content is important because it determines where your experiment will run and how visitors will experience your variations.
How Content Selection Works
When creating a new experiment, Bluvia A/B Testing displays the types of content supported by the selected test.
For example:
- A Page Test allows you to select a WordPress page.
- A Post Test allows you to select a blog post.
- A Menu Test allows you to select one of your WordPress menus.
- A Template Test allows you to select a supported template.
Only compatible content is displayed, making it easy to choose the correct item.
Supported Content Types
Depending on the experiment you’re creating, Bluvia A/B Testing will allow you to select:
- Pages
- Posts
- Custom Post Types
- Navigation Menus
- Templates (Premium)
- Themes (Premium)
- Patterns (Premium)
- Widgets (Premium)
Some experiment types, such as Heatmaps and Session Recordings, will also ask you to choose the page where visitor behavior should be recorded.
Choosing the Right Content
Not every page or piece of content is a good candidate for experimentation.
When deciding what to test, consider pages or elements that have a measurable impact on your website’s goals.
Common choices include:
- Homepages
- Landing pages
- Pricing pages
- Product pages
- Contact pages
- High-traffic blog posts
- Primary navigation menus
These areas often receive the most visitors and can provide meaningful insights from relatively small changes.
Start with a Goal
Before selecting your content, ask yourself a simple question:
What am I trying to improve?
For example:
Starting with a clear objective helps you choose the most appropriate content for your experiment.
Avoid Testing Everything at Once
While it can be tempting to experiment across your entire website, it’s usually better to begin with a single page or component.
Testing one area at a time helps you:
- Understand what influenced the results.
- Build stronger optimization habits.
- Create more reliable experiments.
- Learn from each test before moving on to the next.
As your experimentation program grows, you can expand into larger or more complex optimization initiatives.
Tips for Better Content Selection
For the best results:
- Choose pages that receive consistent traffic.
- Focus on pages that support important business goals.
- Test content where visitors regularly make decisions.
- Start with one meaningful change before testing multiple ideas.
- Prioritize opportunities with the greatest potential impact.
The best experiments begin with thoughtful content selection.
Next Steps
Once you’ve selected the content for your experiment, it’s time to create the variations you’ll compare.
Continue with:
