Category - Creating Experiments
Experiments are at the heart of Bluvia A/B Testing.
Whether you’re testing a headline, comparing two landing pages, analyzing visitor behavior with heatmaps, or experimenting with custom code, every optimization begins by creating a new test.
Bluvia A/B Testing supports a wide range of experiment types, allowing you to optimize everything from individual page elements to site-wide WordPress components. As your optimization program grows, you can take advantage of advanced targeting, traffic allocation, scheduling, and other tools to create more sophisticated experiments.
This section of the documentation explains every step of the experiment creation process—from choosing the right test type to configuring your experiment and launching it with confidence.
In This Section
Creating a New Test
Get an overview of the complete experiment creation process, from naming your test through preparing it for launch.
Understanding Test Types
Learn about Quick Win, Full Page, Global, and Advanced tests and determine which type is best suited for what you want to optimize.
Selecting Pages for an Experiment
Choose the page, post, menu, custom post type, or other supported WordPress content you want to test.
Editing Variants
Learn how Controls and Variants work and create the different experiences you want to compare.
Conversion Goals
Choose how Bluvia will measure the success of your experiment, including clicks, page visits, scroll engagement, and other supported conversion metrics.
Targeting Rules
Control which visitors are eligible to participate in your experiment based on device, audience segment, traffic source, location, and behavior.
Experiment Settings
Configure additional options for how your experiment runs, including scheduling, traffic allocation, exclusion rules, and your experiment notes and hypothesis.
Reviewing & Launching Your Experiment
Review your variants, goals, audience, and settings before launching your experiment and beginning data collection.
The Experiment Creation Process
Most experiments follow the same general workflow:
- Create and name your test.
- Choose a test type.
- Select the content you want to test.
- Create your variants.
- Choose a conversion goal.
- Configure your targeting rules.
- Review your experiment settings.
- Preview and launch your experiment.
The options available may vary depending on the type of experiment you’re creating and whether you’re using the Bluvia A/B Testing WordPress Plugin or Bluvia A/B Testing Premium Plugin.
Best Practices
Before creating an experiment, keep these recommendations in mind:
- Start with a clear hypothesis.
- Test one meaningful change at a time.
- Choose a conversion goal before launching.
- Allow experiments to gather enough data before making decisions.
- Continue testing even after finding a winning variation.
Successful optimization isn’t about running a single experiment—it’s about building a consistent process of testing, learning, and improving.
