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Free vs. Paid Plans
Bluvia A/B Testing is designed to let you build real experimentation workflows before you ever need a paid subscription.
Unlike many optimization platforms, the Free plan isn’t intended to be a limited trial. It includes the core tools needed to run meaningful A/B tests, understand visitor behavior, and improve your website directly inside WordPress.
Paid plans become valuable as your experimentation program grows and managing those experiments becomes more operationally complex.
The Free Plan
The Free plan is designed for WordPress teams that want to begin optimizing their websites without unnecessary restrictions.
With the Free plan, you can:
- Run unlimited A/B tests
- Create experiments for pages, posts, templates, menus, widgets, themes, and custom JavaScript
- Use heatmaps and click tracking
- Record visitor sessions
- View behavioral insights
- Store optimization data locally within WordPress
- Build connected optimization workflows without relying on external CRO platforms
For many individuals, small businesses, and teams beginning their optimization journey, the Free plan provides everything needed to build consistent experimentation habits.
When Should I Upgrade?
Most teams don’t need automation on day one.
In the beginning, the priority is learning how visitors interact with your website, developing hypotheses, and running experiments consistently.
As your experimentation program grows, however, managing those experiments can become more time-consuming.
You may find yourself:
- Coordinating multiple experiments
- Planning future tests
- Cleaning up completed experiments
- Managing a growing experiment library
- Supporting larger teams or multiple websites
When your workflow becomes harder to manage than the experiments themselves, it may be time to consider a paid plan.
What Do Paid Plans Add?
Paid plans focus on automation and operational efficiency, rather than restricting core experimentation features.
Depending on your subscription, paid plans include features such as:
- Experiment scheduling
- Automatic archiving of completed or outdated experiments
- Reduced manual maintenance
- Priority email support
These tools help growing teams spend less time managing experiments and more time improving website performance.
Choosing the Right Plan
The Free Plan is a great choice if you:
- Are new to A/B testing
- Want to improve your website through experimentation
- Need heatmaps, session recordings, and behavioral insights
- Prefer to manage experiments manually
- Are building your optimization workflow
A Paid Plan may be right for you if you:
- Run experiments regularly
- Manage a large number of active or historical experiments
- Coordinate optimization across multiple campaigns or team members
- Want to automate routine tasks such as scheduling and archiving
- Need faster access to support
Upgrading Your Plan
You can upgrade your subscription at any time from your Bluvia account.
Your existing websites, experiments, and settings remain unchanged when you upgrade. Once your new plan is activated, the additional features become available automatically.
View the plan options on the Pricing page.
Frequently Asked Questions
Will I lose my experiments if I stay on the Free Plan?
No. The Free plan is intended to support real experimentation and long-term optimization workflows.
Can I upgrade later?
Yes. Many teams begin with the Free plan and upgrade only when automation becomes beneficial to their workflow.
Does upgrading change how I create experiments?
No. Creating and managing experiments works the same way across plans. Paid plans primarily add automation and workflow management features rather than changing the core experimentation experience.
Next Steps
If you’re just getting started, continue with:
